Ely Buendia’s Lasting Legacy: A Study Shows Ongoing Fan Support for the Music Icon
Ely Buendia is widely regarded as a legendary music icon in our country. His songs have transcended generations since the 1990s and continue to resonate with audiences of all ages. Capstone-Intel Corporation conducted an analysis to gauge the public’s perception and appreciation of music artists. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Ely Buendia, born as Eleandre Basiño Buendia, is a renowned Filipino singer, songwriter, and musician. He gained immense popularity as the lead vocalist and primary songwriter of the influential Filipino rock band, Eraserheads. Formed in 1989 in the University of the Philippines, Eraserheads became one of the most successful and critically acclaimed bands in the history of Philippine music. Buendia’s distinctive voice, raw lyrics, and catchy melodies contributed to the band’s massive success and their ability to resonate with the Filipino youth during the 1990s. Beyond his work with Eraserheads, Buendia has embarked on a successful solo career and collaborated with various artists in the Philippine music industry. He has released several albums, showcasing his versatility as a musician by experimenting with different genres such as rock, pop, and alternative. Buendia’s songwriting prowess has garnered him numerous accolades, including multiple Awit Awards (the Philippine equivalent of the Grammy Awards) and recognition as one of the greatest songwriters in Filipino music history. Ely Buendia’s impact on Philippine music extends beyond his musical contributions. He is revered as a cultural icon and a symbol of the country’s vibrant music scene. His songs have become anthems for generations of Filipinos, reflecting their hopes, struggles, and aspirations. Buendia’s influence on Filipino songwriting can be seen in the countless bands and artists who have been inspired by his work. His latest research was The Last Rakrakan Festival. Methodology The research was conducted from November 28, 2022, to November 28, 2023. Capstone-Intel utilized its social listening tools to analyze publicly accessible Facebook pages for posts referencing the individual “Ely Buendia.” It is important to note that no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution On the Facebook platform, a comprehensive analysis of 113,600 reactions reveals the following breakdown: 59,071 (52%) were classified as Likes, 44,751 (39%) were categorized as Love, 8,252 (7%) were Wow, 1,408 (1%) were Haha, 99 (0.087%) were Sad, and 19 (0.016%) were Angry reactions. Top posts The keyword “Ely Buendia” generated significant engagement on multiple Facebook pages of news agencies and influencers. Specifically, the page belonging to Samsam Gullas received an engagement score of 3,838.4, while GMA News scored 2,186.1. Additionally, Samsam Gullas’ page received another notable engagement score of 2,078.4. The post from Samsam Gullas’ Facebook page received a total of 2,598 (36%) Wow, 2,481 (34.36%) Love, 2,022 (28%) Likes, 107 (%) Haha, 11 (%) Sad, and 1 (%) Angry reactions. GMA News’ Facebook post generated a total of 2,626 (%) Love, 1,709 (%) Like, 400 (%) Wow, 111 (%) Haha, 1 (%) Sad, and 0 (%) Angry reactions. Furthermore, Samsam Gullas’ Facebook post received 1,682 (57.76%) Love, 1,112 (38.18%) Likes, 112 (3.84%) Wow, 6 (0.20%) Haha, with no recorded Angry or Sad reactions.
Study: ‘Rakrakan Festival’ draws great online support
The role of music in the lives of Filipinos is of great importance, and it holds a special place in their cultural traditions. Specifically, the genre of rock music has gained immense popularity among Filipinos, and it is celebrated in various ways. Notably, the recent staging of the Rakrakan Festival served as a platform to acknowledge and promote the rock music scene. In an effort to gauge the extent of Filipino support for this event, Capstone-Intel Corporation undertook a comprehensive study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Last Rakrakan Festival was set after a 2-year hiatus, which took place on November 26 and 27, 2023 at the SMDC Festival Grounds in Parañaque City, marked a significant milestone for the local music industry. Spanning over two days, the Last Rakrakan Festival provided a diverse range of musical genres, showcasing the talents of over 150 esteemed artists. Renowned music icons such as Ely Buendia and Rico Blanco emerged as the main highlights of this remarkable event. From emerging talents to established icons, The Last Rakrakan Festival provided a platform for artists to connect with their fans and for music lovers to discover new and exciting sounds. Beyond the music, the festival also offered a range of food stalls, merchandise booths, and interactive activities, further enhancing the overall experience for attendees. Attendees were able to explore different musical acts, discover different sounds, and engage in a vibrant atmosphere that celebrated the rich cultural heritage of Philippine music. Methodology The study was conducted from November 28, 2022 to November 28, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “Rakrakan Festival.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On the Facebook platform, a total of 2,017 posts were generated, resulting in an impressive engagement score of 86,960. These posts received significant attention, with a total of 34,319 comments, 54,484 shares, and an overall reaction count of 290,411. Out of a total of 290,411 reactions recorded, the breakdown is as follows: 137,380 (47.30%) reactions were categorized as Love, 116,117 (40%) as Like, 28,419 (9.80%) as Haha, 5,011 (1.70%) as Wow, 3,397 (1.20%) as Sad, and 117 (0.10%) as Angry reactions. Top posts Top performing posts with the keyword “Rakrakan Festival” received significant engagement scores across various Facebook pages of news agencies and influencers. The highest performing post came from December Avenue, with an impressive engagement score of 6,340.1. Following closely behind was Rakrakan Festival with a score of 4,322.3, and another post from Rakrakan Festival with an engagement score of 4,290.9. The top post from December Avenue received 3,719 (82.10%) Love reactions, 658 Likes, 141 (3.10%) Wow reactions, 11 (0.20%) Sad reactions, 1 (0.00%) Haha reaction, and 0 (0.00%) Angry reactions. The second highest performing post was from the Rakrakan Festival page. It received 3,112 (32.10%) Love reactions, 1,838 (30.80%) Likes, 831 (13.90%) Wow reactions, 133 (2.20%) Haha reactions, 50 (0.80%) Sad reactions, and 5 (0.10%) Angry reactions. Lastly, there was another post from Rakrakan Festival that received 1,419 (38.40%) Likes, 1,411 Sad reactions, 471 (12.70%) Love reactions, 303 (8.20%) Haha reactions, 78 (2.10%) Wow reactions, and 13 (0.40%) Angry reactions.
