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A quick way to gather top line information or data about a specific community, topic or situation. It involves collecting key insights and observations in a period, This can involve mapping and diagramming, simple interviews, focused group discussion and stakeholder identification, social listening among others.
Inclusions
- Social media listening (1 month backtrack)
- Sentiment analysis
- Situationer of the organization
- Historical Review
- Review of Related Data, Information, Literature
- Baseline Indicators
Our Comprehensive Social Listening Scan report quantifies the number of posts and how these posts are shared, commented, and reacted with.
Report Includes:
- Reaction distribution
- Pages with the most number of posts
- Shares
- Comments
- list of influencers most impactful to the topic or keyword
- list of the top 250 pages with the most engaging scores are also indicated.
We design strategic communication campaign playbooks; this enables an organization to proactively mobilize and use communication assets and people to pursue organization strategic goals and build strong relations with its audiences and stakeholders.
The scope covers internal communication, external communication, digital communications, stakeholder management, public relations, public affairs, customer journey, customer experience, data governance, risk communications, crisis communications, and monitoring and evaluation.
Research Components
- Data panel survey
- Face to face survey
- Focused group discussion
- Training needs analysis
Training Workshop Components
- Capacity building workshop
- Strategic communication planning
- PR Planning
- Risk communication and crisis management planning
- Election campaign management workshops
Implementation Intervention Components
- Digital Campaigns
- PR Campaigns
- Social Influence Operations
- Election Campaigns
With this 360- degree view, Capstone-Intel empowers smarter decisions to drive growth, improves CX, and gain competitive advantage. Deliverables include customized dashboards, interactive visualizations, and strategic recommendations tailored to each client’s unique objectives.
Tools
Surveys
The survey aims to capture the perception, sentiments, attitude, knowledge, and how people use specific issues or products in a specific period.
Nationwide survey panel survey of 1,200 Filipino adults Across 17 regions
Involves interviewers directly communicating with respondents face-to-face.
A facilitated group discussion of up to eight or more people best to obtain deeper perspectives on topics and issues.
A quick way to gather information or data about a specific community, topic or situation.
Customized Social Listening
Our Facebook scan report comprehensively analyzes user interactions, measuring the volume of posts and examining the distribution of shares, comments, and reactions on the platform.
- Quantifies keyword, brand, personality, and product mentions across social and non-social media platforms.
- Sentiments expressed in posts or mentions are analyzed and categorized into positive, negative, or neutral segments.
- Channel performance measures brand awareness and presence via reach, emphasizing relevant facts and filtering noise.
- Data will inform consumer insights and audience decisions.
- Provides a brand’s market overview and cross-channel visibility indicators compared to competitors.
This tool identifies keywords, analyzes competitors, analyzes website traffic trends, and provides SEO advice to boost organic exposure and conversion rates.
- Web Traffic
- Keyword Search Performance
Collects data from 140 sources across the internet and displays the information in one place where users can view it.
- Real time update
- filter out, collects, and combines information from different platforms.
Why Choose Us?
We are highly devoted to the collection and analysis of socio-economic, political, and consumer behavior data and information and converting these into breakthrough insights and actionable intelligence.
- We help businesses, governments, and investors with solving problems, finding solutions, and growing constituencies and markets.
- We have superb capabilities in crisis management and political work and cover the whole Philippines.
- We do opinion polling in selected Asian Countries including Japan, China, Korea, Taiwan, Singapore, Hongkong, Indonesia, Vietnam, Malaysia, Thailand.
Insights
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