The food industry in the Philippines is experiencing notable advancements, marked by the emergence of various well-received food and beverage brands. This noteworthy trend has captured the interest of the general public, as they witness the swift success of esteemed establishments such as Llaollao, BLK513, Koomi, and Chimmy. These exceptional brands have swiftly garnered a devoted following and have positioned themselves as purveyors of inventive and delectable culinary experiences. Consequently, Capstone-Intel Corporation conducted a study to determine which of these brands would resonate most with the public.

Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.

Background

In recent years, the Philippines has witnessed the rise of several popular food and beverage brands that have taken the country by storm. Among these trending brands are Llaollao, BLK513, Koomi, and Chimmy, which have quickly gained a loyal following and become synonymous with delicious and innovative treats.

Llaollao, originating from Spain, is a frozen yogurt brand that has captivated the taste buds of Filipinos with its creamy texture and wide variety of toppings. With its commitment to using only natural ingredients and a focus on health-conscious consumers, Llaollao has become a go-to destination for those seeking a guilt-free indulgence. Whether it’s the classic yogurt cup topped with fresh fruits or their signature parfaits, Llaollao offers a delightful and refreshing experience that keeps customers coming back for more.

Another notable brand making waves in the country is BLK513, a concept that revolutionizes the way people perceive ice cream. BLK513’s claim to fame lies in its activated charcoal-infused frozen yogurt, which not only adds a unique twist to the taste but also offers potential health benefits. The brand’s black-colored froyo is not only visually appealing but also attracts health-conscious individuals who are seeking alternative dessert options. With a myriad of customizable toppings and a trendy black cone, BLK513 has succeeded in creating an Instagrammable and memorable experience that has caught the attention of social media-savvy Filipinos.

Moving on to Koomi, has gained popularity for its unique take on milk-based beverages. Koomi’s specialty lies in its “Bubble Teaspresso,” which infuses traditional milk tea with a shot of espresso, creating a delightful fusion of flavors. This innovative twist has made Koomi a favorite among both tea and coffee lovers, as it offers the best of both worlds in a single cup. With its eye-catching packaging and consistently high-quality ingredients, Koomi has established itself as a must-try beverage brand in the country.

Lastly, Chimmy, a local brand, has made a name for itself with its delectable and instagrammable pastries. From beautifully decorated cakes to mouthwatering cupcakes and cookies, Chimmy has mastered the art of creating visually appealing desserts that taste as good as they look. Their attention to detail and dedication to using premium ingredients have earned them a reputation for delivering extraordinary treats that are perfect for any occasion.

Methodology

The study was conducted from  March 17 to  April 17, 2024, using publicly available Facebook data sourced from the Philippines. The data analyzed was obtained from publicly available Facebook pages in the country, and no personal or demographic information was tracked.

Facebook performance of the keywords

During the specified period, there were a total of 28 posts related to llaollao on publicly available pages. These posts received 4,503 comments, were shared 6,568 times, and had a reaction count of 10,786. The overall engagement score for these posts was 8,097.

Similarly, there were 11 posts related to BLK513 on publicly available pages. These posts garnered 691 comments, were shared 464 times, and received a reaction count of 1,770. The engagement score for these posts was 710.10.

There were 63 posts related to Chimmy on publicly available pages. These posts accumulated 344 comments, were shared 525 times, and received a reaction count of 531. The engagement score for these posts was 612.50.

Lastly, Koomi had 62 posts found on publicly available pages. These posts generated 59 comments, were shared 53 times, and received a reaction count of 422. The engagement score for these posts was 101.

Reaction distributions

For Koomi, a cumulative count of 422 reactions has been bestowed by digital users on the popular social media platform, Facebook. Of this collective sum, an overwhelming majority of 62.1% comprises Likes, while a notable proportion of 34.1% corresponds to expressions of fondness, aptly termed Love. A smaller fraction of 3.6% constitutes reactions characterized by amazement or astonishment, denoted by Wow. Lastly, a mere 0.2% of the reactions manifest sentiments of Anger.

For Chimmy, it has a total of 531 reactions on Facebook. Among these reactions, 50.3% Likes, 46.3% Love, and 3.4% are Wow.

BLK513 has successfully amassed an impressive count of 1,770 reactions from its avid followers. These reactions, when analyzed, reveal a fascinating breakdown: a noteworthy 30.2% corresponds to Facebook Likes, a substantial 62.1% emanates from Facebook love, a negligible 0.1% stems from Haha reactions, while an intriguing 7.6% manifests as Facebook wow.

Llaollao has achieved a substantial count of 10,786 reactions on the Facebook platform. Within this array of interactions, it is noteworthy to mention that 21.9% comprise of Likes, while an impressive 69.6% are represented by Love. A mere 0.1% of the total reactions are categorized as Haha expressions, whereas a notable 8.2% encompass Wow. Lastly, a minimal 0.1% of the responses are characterized by sentiments of Sadness.

The data shows that Llaollao has gotten the most-loved frozen yogurt among the options studied by Capstone for the past one month. As per the data, the massive popularity of Llaollao was widely seen due to the times social media users shared and posted about the taste and portions given to customers by several branches.