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Social Listening Report: Sexbomb, BINI lead Facebook engagement among Filipino girl groups

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Filipino girl groups are dominating Facebook early this year, drawing hundreds of thousands of likes, shares, and comments as fans reacted to concerts, announcements, and celebrity updates. A social media scan by Capstone-Intel Corporation covering January 1 to 9, 2026 identified Sexbomb, BINI, and G22 as the top performers in terms of online engagement among Filipino girl groups.

Leading the list was Sexbomb, which recorded 128,438 engagements. Online interest surged following Rochelle Pangilinan’s Facebook post teasing the group’s reunion concert series “Get, Get, Aw!”, which referred to fans as “para sa mga pinalaki ng Sexbomb.” The post fueled widespread sharing and nostalgia-driven reactions.

Sexbomb’s reunion concerts began on December 4, 2025 at the Smart Araneta Coliseum and December 9 at the SM Mall of Asia Arena, with additional shows added due to demand, including the February 6 “rAWnd 3: The Finale” and a February 7 “rAWnd 4.” Fans actively shared videos, reels, and photos, while entertainment pages further amplified the conversation.

BINI followed closely with 117,852 engagements, driven by a combination of milestone announcements, official updates, and fan discussions. One of the most interacted posts was a statement by member Jhoanna addressing dating speculation, which sparked widespread online discussion. Continued engagement was sustained by New Year greetings, music-related content, and high-profile brand collaborations, including campaigns with Jollibee.

Meanwhile, G22 logged 13,650 engagements, largely fueled by clips from their New Year’s Eve performances. Widely shared short-form videos highlighted the group’s high-energy choreography and strong stage presence, helping them stand out during the holiday entertainment season.

Lifestyle-oriented groups Katseye and KAIA generated more modest but notable engagement, with 5,301 and 1,200 engagements, respectively. KAIA, a Pinoy-pop girl group known for upbeat pop and dance tracks, continued to build a young fanbase through music updates and personality-driven posts. On one hand, Katseye, a Los Angeles-based global girl group formed through the HYBE/Geffen reality show The Debut: Dream Academy, drew attention from Filipino audiences due to its international reach. Interest from local fans was fueled by the presence of leader Sophia Laforteza, a Filipina, which sparked online support and national pride.

“Engagement is driven not just by music, but by personalities, nostalgia, and event moments that fans want to share,” said Capstone-Intel. “For many Filipinos, these groups are more than entertainers; they are cultural touchstones that spark community, conversation, and pride online.”

Capstone-Intel’s Social Listening service provide real-time awareness of online conversations and media narratives for proactive communication and decision-making.

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