A year-long social media study conducted by Capstone Intel Corporation reveals that online conversations about women are largely shaped by everyday experiences, emotional narratives, and relatable life events rather than formal policy discussions.
The report, released in time for National Women’s Month, analyzed 10,000 high-engagement Facebook posts collected from March 6, 2025 to March 6, 2026. These posts generated a total of 25.1 million engagement score, 138.4 million reactions, 10.6 million shares, and over 6.2 million comments, underscoring the massive scale and visibility of women-related discussions in the online public sphere.
The study aimed to identify the most visible themes, concerns, and narratives in high-performing content. Findings show that the strongest public engagement comes from content centered on motherhood, family life, girls’ milestones, women’s achievements in sports, and inspirational or viral stories.
“The conversation on women is broad, emotional, and highly mass-market. What resonates most are stories rooted in daily life—care, safety, dignity, and opportunity,” Ella Kristina Domingo, Data Analytics Director of Capstone Intel Corporation said.
Among the key findings, motherhood and caregiving accounted for about 21.3% of visible content, making it one of the most dominant themes. This was followed by gender violence, crime, and safety (11.7%), women in sports (10.9%), politics and rights (9.7%), and celebrity and entertainment (8.6%).
In terms of issue clusters, girls, youth, and aspiration emerged as the largest category, with 3,677 posts generating 9.48 million in engagement score. This was followed by motherhood and family, which accounted for 2,058 posts and 5.08 million engagements. Women in sports and achievement also showed strong performance with 1,875 posts generating 3.58 million engagement. Meanwhile, women’s rights and representation recorded 1,304 posts with 3.08 million engagement, while women’s safety and protection, though smaller in volume, still posted 900 entries generating 1.95 million engagement, reflecting its continued importance in public discourse.
The study also found that audience reactions were overwhelmingly positive, with “Like” (48.3%) and “Love” (37.3%) reactions comprising more than 85% of total responses, indicating that women-related content is largely received with admiration and emotional connection. However, smaller shares of “Sad” (3.2%) and “Angry” (0.5%) reactions highlight public concern over issues such as violence and abuse.
Content performance was also shown to be highly event-driven. The highest spikes in engagement occurred during key dates such as March 8, 2025 (International Women’s Day), which recorded 108 high-performing posts generating over 318,000 engagement score in a single day, as well as during Mother’s Day and major viral events.
The report identified top-performing sources as a mix of inspirational storytelling, sports platforms, and mainstream media.
Despite the strong engagement of positive and inspirational content, the study emphasized that critical issues such as women’s safety, unpaid labor, and economic participation require stronger amplification.
Domingo, emphasized the importance of grounding Women’s Month messaging in real experiences:
“Data shows that people connect more with stories that reflect real life—family, safety, daily struggles, and small wins. If we want Women’s Month to truly resonate, we need to move beyond greetings and highlight what women actually face and overcome every day.”
For Women’s Month campaigns, Capstone Intel recommends focusing on practical and relatable messaging, particularly for mass audiences. Key themes that resonate strongly include family survival, women’s daily burden, safety and protection, education for girls, and real-life success stories of women.
“The strongest messages are those that reflect lived reality—stories of struggle, care, achievement, and hope. To create impact, Women’s Month communication must balance celebration with substance and connect with the everyday experiences of women across all sectors.” Domingo concluded.
Capstone-Intel’s Social Listening service provide real-time awareness of online conversations and media narratives for proactive communication and decision-making.