Social listening & intelligence
Real-time intelligence across digital platforms, narratives, and public conversations.
Capstone Sigma daily intelligence
Daily news and social media intelligence.
- Daily executive summaries with top engaging posts
- Password-based dashboard access
- 24/7 monitoring and archival access
Capstone Insight Arc 360 monitoring
Social and quad media monitoring.
- Real-time alerts and sentiment reports
- Daily digest of social and quad-media coverage
- Monthly consolidated report
- Archival access to monitored content
Instant notifications on breaking news and spikes.
Understand tone and shifts in conversation.
Continuous coverage across news, social, and forums.
Historical data archives available on demand.
Social Listening & Intelligence
Know why the conversation is moving—not just that it is
Real-time intelligence across digital platforms—built by the same team that tracks the Philippines’ biggest political and social conversations.
Why organizations come to us
Most “social listening” in the Philippines means checking mentions and hoping nothing bad happens. Ours uses the same monitoring infrastructure behind our published national-scale research, tracking public sentiment and narrative shifts in real time.
Whether you’re a brand watching for reputational risk, an agency managing a client narrative, or a government office trying to understand constituents, we tell you why people are talking—and what to do about it.
Inside every scan
A complete view of how a conversation moves
Quantified signals across topics, keywords, brands, pages, and influential voices.
Like, Love, Haha, Angry, Sad, and other signals—not volume alone.
The pages generating the most posts about the monitored topic.
Conversation depth, propagation, and audience participation.
The voices with the greatest measurable effect on the conversation.
The top 250 pages ordered using a consistent engagement score.
This is the same methodology behind our published national SONA sentiment tracking and Facebook trend monthlies—a proven system, not a first attempt.
See the full breakdown of our methodology →Daily intelligence for decisions that cannot wait
Daily News Monitoring & Social Media Intelligence
SIGMA delivers real-time awareness of online conversations and media narratives, so your team can act proactively instead of reacting after a story has already spread.
Top five engaging posts and news items with engagement scores.
Know which issues to amplify, monitor quietly, or let pass.
Every report includes a clear “so what,” not just a data dump.
Password-based access for your authorized team.
Continuous visibility with archival access to past coverage.
Value for clients: comprehensive visibility across platforms, proactive crisis management, refined strategic positioning, and a 360° understanding of how narratives unfold—before they become a headline.
Request a Meeting →Our process
From public data to actionable intelligence
Every report follows one disciplined five-step analytical process.
Who this is for
Intelligence for teams operating in public
Built for decisions where timing, context, and public response matter.
Policy makers & government agencies
A validated, real-time view of how a policy or program is landing—so teams know where clarity or consultation is needed before the issue becomes a headline.
Brands
An early-warning system for reputation risk. Sentiment and narrative shifts are flagged as patterns build, not after a story has already spread.
Political, advocacy & marketing campaigns
A non-partisan read on which messages are landing, which concerns motivate audiences, and where a false narrative needs a timely response.
Questions, answered
Frequently Asked Questions
What to know before choosing a listening and intelligence engagement.
How much does social listening cost in the Philippines?
Pricing depends on scope, including keyword count, platforms monitored, and reporting frequency. Request a meeting and we’ll scope a package to your needs rather than quote a one-size-fits-all rate.
What is the difference between social listening and social media monitoring?
Monitoring is reactive—tracking direct mentions and responding in real time. Listening is strategic—analyzing broader patterns and sentiment to inform longer-term decisions. Most organizations need both, which is why our service covers each. Read the full breakdown.
Is social listening ethical and private?
Yes. Ethical social listening focuses on publicly available data such as public posts, forum threads, and news coverage. It is used to understand collective sentiment, not to track individuals privately.
Can this be used for political or government clients?
Yes. This is one of our core areas of expertise. We have tracked public sentiment around SONA reactions, infrastructure debates, and major policy rollouts. Explore our Social Intelligence Reports for examples.
How is this different from a free tool such as Google Alerts?
Free tools tell you that something was mentioned. They do not explain sentiment distribution, influencer impact, platform-specific patterns, or what to do next. That analytical “so what” is the actual service.