With 2025 now behind us, Filipinos turned to Facebook to share, react to, and debate the events that defined the year. From natural disasters and political controversies to reality TV highlights and everyday life, the platform captured both tragedy and triumph, worry and celebration. Data from Capstone-Intel Corporation, generated January 5–6, 2026, reflects Facebook activity from 2025, shows the top 10 topics that drew the most engagement nationwide.

Leading the list was Cebu, with over 47 million interactions. The province endured earthquakes, Typhoon Tino, floods, and landslides, and social media captured both tragedy and heroism. Posts highlighted dramatic rescues and damaged homes. Nurses, teenagers, and ordinary residents emerged as local heroes. Top news from DYHP RMN Cebu, featuring the rescue of Eimeilee Maningo’s pet dogs from a burning building in Mandaue, garnered 151,679.4 interactions. Kapuso Mo Jessica Soho segments on Cebu and Danao families coping with trauma and loss also received strong social media engagement.

Holiday celebrations followed closely, with nearly 42 million engagements. From the start of the “Ber months” to Noche Buena, timelines were filled with festive photos and holiday cheer. It’s Showtime and mainstream outlets cueing the start of Ber months and bringing out Jose Mari Chan content generated 128,391.4 engagements. At the same time, posts reflected anxieties over rising prices, disaster threats, and broader uncertainty, showing how celebration and concern often coexist in Filipino life. 

Politics also captured massive attention, with former President Rodrigo Duterte’s ICC case discussion drawing over 31 million interactions. Coverage tracked legal updates, family posts, and reactions from supporters and critics. The case dominated online debate and polarized audiences across the country. High-engagement legal FAQ post by Atty. Dean Ralph Sarmiento, detailing jurisdictional issues and possible outcomes of Duterte’s ICC case quickly earned over 180,875.6 interactions.

Social accountability emerged as another hot topic. Alleged project irregularities at the DPWH went viral, generating more than 27 million interactions. Senate hearings, protests, and citizen posts amplified calls for transparency and anti-corruption measures, reflecting the public’s demand for accountability. High-traction posts from GMA News, News5, and ABS-CBN summarizing testimonies and naming alleged conspirators in ghost or overpriced flood-control projects. An emotional reaction from Sarah Discaya as charges were read in court over flood-control projects, covered by GMA, garnered 174,156.6 engagements.

Natural disasters beyond Cebu continued to dominate social media, generating over 20 million interactions. PHIVOLCS advisories, news updates, and citizen videos tracked earthquake epicenters and damage. Posts often combined warnings with prayers, blending information with solidarity. High-engagement advisories from PHIVOLCS-DOST under the #EarthquakePH tag, detailing major seismic events such as the Magnitude 7.6 Davao Oriental earthquake, earned 169,587.3 interactions.

Daily life also captured attention. Traffic and transportation issues garnered more than 17 million interactions, with viral posts highlighting low-wage vendors, debates over LTO and DOTr e-bike bans, and questions about fairness and safety. Bridges and roads affected by earthquakes became symbols of the everyday challenges Filipinos face. A viral post by Prince Umpad highlighting vendors’ struggles amid systemic corruption earned 103,812.8 interactions. Coverage by NewsWatch Plus focused on calls for equal pay and critiques of fragmented wage systems, while LTO advisories on e-bike/e-trike restrictions, digital license delivery, and enforcement incidents drew strong commuter reactions.

Entertainment continued to dominate timelines. Pinoy Big Brother: Celebrity Collab earned over 15 million interactions, fueled by the crowning of duo BreKa and Michelle Dee’s viral advice: “Do what is best for you, independent of what people think.” Clips, farewell moments, and influencer reactions kept fans engaged throughout the year. · Pinoy Big Brother’s official accounts led the dataset with winner announcements and final-night content, generating 355,082.6 interactions. Viral reposts of Michelle Dee’s advice sparked broader discussions on self-worth and career choices, amplified by influencers like Ivana Alawi.

Faith remained a steady presence, with posts about Jesus Christ generating over 11 million interactions. Prayers, novenas, and reflections during Holy Week, Simbang Gabi, and other crises tied spiritual devotion to daily struggles, offering comfort and solidarity to many Filipinos.High-engagement prayer posts from devotional pages such as 100% Katolikong Pinoy!, HugotSeminarista, and Loving Jesus Divine Mercy earned 70,583.4 interactions, while ABS-CBN and other outlets covered large Holy Week and Easter masses in major parishes and pilgrimage sites.

P-pop girl group BINI also captured 11 million engagements. Dance challenges, behind-the-scenes clips, and festival performances made them a constant presence online, fueled by active and enthusiastic fans.BINI’s official account led engagement with performance clips, dance challenges, and festival appearances. Trend-driven reels (#BINI_Bikini, #BINI_FLAMES, #BoomerangTrend) were widely repurposed by fans. Coverage by ABS-CBN and Star Magic reinforced BINI’s status as the flagship P-pop act of the year, generating 58,333.5 engagements.

Rounding out the list, basketball drew nearly 6 million interactions. Timelines featured NBA highlights, Filipino-American prospects, Kobe Bryant tributes, and the inspiring story of one-armed player Hansel Emmanuel, blending sports fandom with heartfelt storytelling. Full Court’s high-engagement posts on Hansel Emmanuel’s signing and a Filipina contractor’s earnings compared to LeBron’s career income earned 62,832.7 interactions. Tribute posts from GMA and others marking five years since Kobe and Gianna Bryant’s death, along with NBA Philippines and partner pages sharing daily highlight reels, memes, and fan-interaction content, also drove strong engagement.

“Our analysis of Facebook in 2025 shows it was more than a platform for news or entertainment,” said Capstone-Intel Corporation. “The way users reacted to disasters, politics, and everyday life reflects public engagement and concern. In this sense, social media serves as a gauge of democratic health, showing how citizens follow, discuss, and respond to the issues that shape their lives.”

Capstone-Intel’s Social Listening service provide real-time awareness of online conversations and media narratives for proactive communication and decision-making. This service features:

Want to know what Filipinos talked about most on Facebook in November 2025? Click here to read more