The Manila Water Company and Maynilad Water Services are prominent water service providers in the nation, catering to the needs of millions of Filipinos on a daily basis. To evaluate public sentiment towards these two entities, Capstone-Intel Corporation conducted a study.
Background
Maynilad Water Services is one of the leading water and wastewater service providers in the Philippines. Established in 1997, Maynilad is committed to ensuring reliable and affordable water supply to its customers. Serving over nine million people across Metro Manila, Maynilad aims to meet the growing demand for clean water and sustainable wastewater management in the region.
With a vision to be the water and wastewater service provider of choice in the country, Maynilad continuously invests in infrastructure development and advanced technologies. The company operates and maintains an extensive network of water treatment plants, reservoirs, and pipes to deliver potable water to its customers. Additionally, Maynilad operates wastewater treatment facilities to ensure the proper treatment and disposal of wastewater, promoting environmental sustainability.
Meanwhile, the Manila Water Company is also one of the leading water and wastewater service providers in the country. Established in 1997, it operates as a subsidiary of the Ayala Corporation, one of the country’s largest conglomerates. The company’s primary goal is to deliver clean and safe water to its customers while ensuring environmental sustainability and promoting responsible water management practices.
With a strong commitment to service excellence, The Manila Water Company serves over 6 million people in the eastern part of Metro Manila, as well as several surrounding provinces. It operates and maintains a vast network of water sources, treatment plants, and distribution systems to ensure a reliable water supply to its customers.
Methodology
The study was conducted from June 1, 2023, to August 13, 2023, utilizing Capstone-Intel’s advanced social listening tools. The primary objective of the study was to analyze publicly accessible Facebook pages for posts referencing two major water service providers in the Philippines, namely Maynilad Water Services and the Manila Water Company. It is important to note that no personal data or demographics were tracked during the course of this study, ensuring the privacy and anonymity of individuals.
Facebook Performances
During the period from June 1, 2023, to August 13, 2023, the social media scan identified a total of 445 posts related to Maynilad Water Services from publicly available Facebook pages. These posts garnered significant engagement, with a total of 24,900 comments, 16,152 shares, and an impressive reaction count of 174,240. The overall engagement score for Maynilad Water Services’ Facebook presence during this period was calculated to be 36,066.
Similarly, the scan also revealed a substantial online presence for The Manila Water Company during the same timeframe. A total of 2,845 posts mentioning The Manila Water Company were detected on publicly accessible Facebook pages. These posts generated notable interaction, with 12,144 comments and 25,277 shares. Moreover, the reaction count for these posts reached an impressive figure of 184,081, resulting in an overall engagement score of 44,899.5 for the Manila Water Company on Facebook.
Note that all the data collected for this analysis is derived from publicly available Facebook data in the Philippines.
Reaction distributions
The keyword “The Manila Water Company” accumulated a total of 184,081 reactions on Facebook. Among these reactions, 124254.67 (67.5%) were Likes, 51,358.60 (27.9%) were Love, 2.0% were Haha, 3,681.62 (0.6%) were Wow, 2761.22 (1.5%) were Sad, and 920.40 (0.5%) were Angry reactions.
Maynilad Water Services, on the other hand, received a total of 174,240 reactions from online users on Facebook. These reactions consisted of 106,460.64 (61.1%) Haha, 44,605.44 (25.6%) Likes, 10628.64 (6.1%) Sad, 5,575.68 (3.2%) Angry, 5,052.96 (2.9%) Wow, and 1,916.64 (1.1%) Love.
