Executive departments in the Philippines play a crucial role in running the government and implementing policies. A social listening report from Capstone-Intel Corporation revealed the top three executive departments most loved by the public.
Capstone-Intel Corporation is a high-impact research company that utilizes innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
Capstone-Intel compiled a list of executive departments in the Philippines. They conducted a year-long analysis of each department’s online presence, covering both social and non-social media platforms throughout 2023. This comprehensive examination aimed to gauge public sentiment toward each department. The top three departments that resulted in the highest percentage of Facebook love were further explored.
Background
In the Philippines, there are 22 executive departments responsible for various aspects of governance and public services, including health, education, agriculture, transportation, finance, labor, the environment, justice, defense, and foreign affairs. Led by secretaries appointed by the President, these departments implement policies, manage programs, and oversee their respective sectors. They play a crucial role in translating laws and government plans into real results, ensuring the country’s progress and meeting the needs of its citizens, regardless of whether they reside in urban centers or rural regions.
Top 1: Department of Science and Technology
Capstone-Intel’s analysis of the 22 executive departments revealed that the Department of Science and Technology (DOST) received the highest percentage of Facebook love reactions, accounting for 46.6% of the total reactions. This impressive engagement translated to a score of 185,660 across its 9,230 posts, which collectively accumulated 381,225 reactions.
One of the top posts from the official Facebook page was published in June 2023 by the Science Education Institute – Department of Science and Technology. It announced the upcoming release of the list of qualifiers for the 2023 Undergraduate Scholarship Examination. This particular post garnered a remarkable engagement score of 4,352.9, eliciting a total of 8,216 reactions, with Facebook love reactions comprising the majority at 6,511 (79.2%).
The remarkable surge in Facebook love reactions can be attributed to the anticipation of aspiring scholars awaiting the release of qualifiers. This DOST undergraduate scholarship program aims to support talented and deserving Filipino students pursuing degrees in science and technology, providing financial assistance covering tuition, fees, stipends, book allowances, and other academic expenses. Recipients are selected based on academic excellence and their potential to drive innovation and progress in the field of science and technology in the country.
Top 2: Department of Tourism
The Department of Tourism (DOT) ranked second, with 33.2% of Facebook love reactions out of the total reactions. They gathered an outstanding engagement score of 435,022.3, based on 20,717 total posts and 1,390,395 total reactions.
Their top post on the official Facebook page invited the public to vote for the Philippines, as it was nominated for the World’s Leading Island Destination in the 2023 World Travel Awards, among other categories. This post, shared in November 2023, earned a notable engagement score of 2,142.9, garnering a total of 10,137 reactions, with 3,540 (34.9%) being Facebook love reactions and 6,552 (64.6%) being Facebook like reactions.
Analyzing the data, the public’s response to this post was overwhelmingly positive, with nearly all reactions (99.5%) being likes or loves. This could be indicative of the public’s excitement about the Philippines’ nomination for the award and their strong desire for the country to win. The World Travel Awards is a prestigious event honoring excellence in the travel industry, recognizing top destinations, hotels, airlines, and more. One of its notable awards is “World’s Leading Island Destination,” given to exceptional travel spots known for their outstanding attractions and experiences.
Top 3: Department of Environment and Natural Resources
The third position is occupied by the Department of Environment and Natural Resources (DENR), with 31.6% of the total reactions stemming from Facebook love. They achieved an engagement score of 196,604, based on 9,479 posts and 607,819 total reactions.
Their top post on the official page, shared in November 2023, featured photos capturing a rare display of aerial courtship by the critically endangered Philippine eagle. This post garnered an impressive engagement score of 2,409.6 and received a total of 3,465 reactions, with 2,282 (65.9%) of them being Facebook love reactions.
Looking at the data, it’s evident that the public warmly received their post, indicative of their appreciation for DENR’s efforts in addressing the potential endangerment of the Philippine Eagle. Furthermore, the post highlights DENR’s ongoing conservation endeavors at Mt. Apo Natural Park. The department spearheads various programs aimed at conserving the critically endangered Philippine eagle, including habitat protection, anti-poaching measures, research, community engagement, and breeding efforts. Through these initiatives, DENR is dedicated to ensuring the survival of the Philippine eagle while actively engaging local communities in conservation activities.
Overall outstandingly loved post
Capstone-Intel uncovered an exceptionally loved Facebook post from ABS-CBN News in July 2023. The post featured images shared by the Department of Environment and Natural Resources in Davao, showcasing the iconic bird from Filipino mythology, the Ibong Adarna, discovered in the lush tropical forests of Mt. Apo. With an impressive engagement score of 9,057 and a total of 36,425 reactions, this post resonated deeply with the audience, garnering 18,084 Facebook love reactions (49.6%).
The Philippine Trogon, more commonly known as the “Ibong Adarna,” is a bird species endemic to the Philippines. It carries significant cultural importance, associated with the legendary Ibong Adarna from Filipino folklore. The Ibong Adarna is featured in the epic poem “Ibong Adarna,” where its enchanting songs possess healing powers. While distinct from its mythical counterpart, the presence of the Philippine Trogon in the showcased images sparked considerable interest among the public, highlighting the enduring connection between nature and folklore in Filipino culture.
Filipinos typically view government issues through various lenses, influenced by factors such as their socio-economic status and education level. They gauge these matters based on their direct impact on daily life. For example, the positive reception of DOST’s post about the release of qualifiers underscores how such announcements directly influence citizens’ daily lives. The data suggests that Filipinos respond positively and appreciatively to government news that aligns with their interests and contributes to economic well-being. Ideally, every executive department should strive for their official Facebook page to host the most-loved post, indicating resonance and engagement with the public.
