Nearly 6 out of 10 Filipinos are loving the latest move of Showtime to GMA following its replacement to Showtime’s rival noontime show “Tahanang Pinakamasaya,” a social listening report from Capstone-Intel showed.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
Capstone-Intel Corp. examined the online presence of “It’s Showtime” in the country as a topic of discussion on April 6, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show.
Facebook Performance
Capstone-Intel found that “It’s Showtime” garnered a 463,103.1 engagement score for its 672 total post count, which yielded over 3,803,217 total reaction count. The bulk of the engagement score and total post count about “It’s Showtime” were all attributed to the inaugural episode of the noontime show in GMA, which heightened the social media presence of the disputed waters across the country.
When broken down, “Facebook love” accounts for 56.7 percent of the total reactions, with 2,157,815. Followed by “Facebook like” with 1,568,639 reactions (41.2 percent), “Facebook haha” with 44,457 (1.2 percent), “Facebook wow” with 29,571 (0.8 percent), “Facebook angry” with 1,585, and “Facebook sad” with 1,150 reactions.
Looking at the data, the majority of “Facebook love” and “Facebook like” reactions are attributed to Filipino social media users engaging positively with the noontime show, as reflected on the top posts being discussed online by social media users.
Online mentions
Capstone-Intel likewise revealed that “It’s Showtime” received 94.6 percent positive mentions, and the remaining 5.4 percent were negative mentions. This means that the article mentions about the noontime show is mostly positive.
On the other hand, it is also worth noting that “It’s Showtime” received 63,360,943 social media reach while it likewise recorded 55,847 non-social media reach.
Countries reached by ‘It’s Showtime’
Additionally, Capstone-Intel found out that aside from the Philippines, the following countries are talking about the noontime show:
- Philippines: 6,649,534 users reached
- Iran: 118,872 users reached
- New Zealand: 27,040 users reached
- United States: 8,448 users reached
- India: 6,710 users reached
- Aruba: 5,600 users reached
- Equatorial Guinea: 5,400 users reached
- Saudi Arabia: 3,750 users reached
- Turkmenistan: 3,545 users reached
- Ghana: 3,500 users reached
Sources of top posts
In terms of top posts, 38.7 percent of mentions for “It’s Showtime” came from TikTok. This was followed by Facebook with 30.2 percent, and X (formerly Twitter) with 25.7 percent of topic mentions.
