A social listening report from Capstone-Intel Corporation revealed that international superstar Celine Dion’s appearance at the Grammy Awards garnered over 45.9 percent positive reactions from netizens – highlighting the superstar’s significance to the music industry amid battles with stiff person syndrome.

Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.

Background

The Grammy Awards was held on February 5, 2024. The award-giving body aims to recognize outstanding achievements in the music industry. It is also tagged as the most prestigious awarding ceremony in the music industry worldwide.

During this year’s Grammy Awards, fans were shocked when Celine Dion made a surprise appearance at the ceremony. 

Currently, Celine Dion has five wins at the Grammy Awards and 16 nominations.

Methodology

Capstone-Intel Corp. examined the online presence of Celine Dion in the country as a topic of discussion for over a week, from January 7 to February 6, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the superstar.

Facebook Performance

Capstone-Intel found that “Celine Dion” garnered a 10,243.2 engagement score for its 56 total post count, which yielded over 59,559 total reaction count. The bulk of the engagement score and total post count were all attributed to her appearance at the Grammy Awards which heightened her social media presence across the country.

When broken down, “Facebook like” accounts for 52.6 percent of the total reactions, with 31,335. Followed by “Facebook love” with 27,317 reactions (25.3 percent), “Facebook sad” with 561 (0.9 percent), “Facebook haha” with 187 (0.3 percent), “Facebook wow” with 123 (0.2 percent), and “Facebook angry” with 36 reactions. 

Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for Dion – highlighting the artist’s undying significance to the industry.

Online mentions

Capstone-Intel likewise revealed that “Celine Dion” received 78.3 percent positive mentions, and the remaining 21.7 percent were negative mentions. This means that the article mentions about the international superstar were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the artist’s battle with stiff person syndrome.

On the other hand, It is also worth noting that Celine Dion received 28,848,874 social media reach, while its non-social media reach yielded over 27,204,062 non-social media reach.

Top posts

In terms of top posts, the top post for Celine Dion was a Facebook post from the Swifters 2.0 posting a photo of Taylor Swift and Celine Dion during the Grammy Awards. This story received a 6,151.2 engagement score. Meanwhile, the rest of the top posts were about Celine Dion’s appearance at the awards night.

The data shows that Filipino social media users are both surprised and amused with the appearance of the international superstar despite battling a rare autoimmune neurological disorder.