President Ferdinand Marcos Jr.’s advice to households to buy buckets and collect rainwater drew nearly 392,300 Haha reactions on Facebook in October, making a post about his remarks the most engaging individual entry among…
President Ferdinand Marcos Jr.’s advice to households to buy buckets and collect rainwater drew nearly 392,300 Haha reactions on Facebook in October, making a post about his remarks the most engaging individual entry among six topics monitored during the month.
Published by NewsWatch Plus Philippines on October 12, the post received 415,903 reactions, including 392,290 Haha responses or 94.3% of the total. It also drew 60,775 comments and 46,082 shares, with an Engagement Score of 93,749.8.
The figures were part of Capstone-Intel Corporation’s October 2026 social media monitoring report, which showed that discussions about the Aquino family and podcasts generated the highest overall engagement, followed by El Niño, Pinoy Big Brother (PBB) and the peso-dollar exchange rate.
Podcast and Aquino-related posts led the six topics with an Engagement Score of 1.41 million. El Niño followed with 1.32 million, PBB with 1.22 million, and peso-dollar discussions with 1.20 million. Undas-related posts recorded 777,911.6, while crematorium and cremation discussions had 86,159.1.
The top individual post under the Podcast/Aquino topic came from Elite Newsfeed and featured Bimby Aquino-Yap’s promise to take care of his brother Josh. It drew 367,554 reactions, 7,484 comments and 6,517 shares, with an Engagement Score of 44,020.8. Discussions also included interviews involving Kris Aquino and other podcast content.
For El Niño, Marcos Jr.’s rainwater-collection remarks stood out, although discussions also covered water supply, weather risks, farming and possible effects on food prices.
Entertainment posts drew a different response. A GMA Network post introducing PBB housemate Jeo Ong received 387,584 reactions, 5,481 comments and 37,775 shares, with an Engagement Score of 77,081.5. Of the reactions, 298,491 were Love, accounting for 77% of the total.
The peso’s weakness against the US dollar also drew attention. A GMA News post featuring Marcos Jr.’s “don’t panic” remarks received 138,726 reactions, 16,249 comments and 19,490 shares, with an Engagement Score of 34,987.5. Discussions also reflected concerns over fuel prices, imported goods, household expenses and wages.
As Undas approached, the Philippine National Police’s post on its holiday deployment led the topic’s individual entries, drawing 40,811 reactions, 30,775 comments and 10,828 shares. It recorded an Engagement Score of 17,986.6.
Animal welfare also figured in the discussions after reports that deceased dogs and cats were allegedly dumped in San Jose del Monte, Bulacan, instead of receiving promised cremation aftercare. A Philippine Animal Welfare Society post condemning the alleged dumping drew 74,129 reactions, 1,688 comments and 12,076 shares, with an Engagement Score of 19,657.7.
The reaction breakdown showed the sharp contrast among the topics. Haha accounted for 64.3% of reactions to El Niño posts, while Love made up 50.2% of PBB reactions. Cremation-related posts drew the highest shares of Sad and Angry reactions at 47.1% and 17.6%, respectively. For peso-dollar discussions, 12.1% of reactions were Sad and 4.7% were Angry. Undas posts drew mostly Likes at 56.7%.
The Research Team at Capstone-Intel Corporation delivers data-driven insights on public sentiment, emerging trends, and societal issues to help organizations and communities make informed decisions.