As a Catholic-majority nation, “Simbang Gabi” is one of the highlights of the longest Christmas celebration in the country. Not only does it signify the start of the holidays in the country, but it is also a symbol of birth and a time to bond with their families through attending these masses.
Simbang Gabi is a series of devotional masses held for nine days leading up to Christmas Eve. It is practiced in most countries that are practicing Roman Catholicism.
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Facebook Performance
In a social listening report, Capstone-Intel revealed that in terms of Facebook Performance, Simbang Gabi recorded a total of 362,265.0 engagement score for its 6,756 posts, which yielded over 1,491,761 total reaction count. When broken down, “Facebook love” accounts for 42.9 percent of the total reactions, with 640,218. Followed by “Facebook like” with 521,992 reactions (42.1 percent), “Facebook haha” with 310,084 (20.8 percent), “Facebook sad” with 16,786 (1.1 percent), “Facebook wow” with 1,806 (0.1 percent), and “Facebook angry” with 875 reactions.
Looking at the data from a seven-day study, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users posting positive stories about Simbang Gabi, with a bunch of “Facebook haha” reactions for Simbang Gabi-related memes.
Check out some of the Simbang Gabi stories if you are eager to know what made the Simbang Gabi more amusing and worth talking about:
A Reddit post emerged as one of the most popular mentions for Simbang Gabi, citing a story from an anonymous blog user, who’s currently looking for a sponsor for her confirmation. While this may be a usual cry for help, one thing that made it more interesting is, that she’s looking for a confirmation sponsor in order for her to attend the Simbang Gabi and receive the Holy host.
The next popular mention of Simbang Gabi highlights a story from TikTok. The user, known as “A Man Full of Bad Ideas” fictionally talks about the horror side of Simbang Gabi. This story trended online as it tapped into various realities of human lives.
https://www.tiktok.com/@amanfullofbadideas/video/7314738947731492102
Meanwhile, a podcast from Feast Radio which talks about rejection, became one of the top podcasts for Simbang Gabi, discussing rejection on the first day of Simbang Gabi. This story narrated how God can “change the course of your rejection to nothing but His divine redirection.”
https://soundcloud.com/feastradio/you-are-worthy-of-his-blessings-o-come-simbang-gabi-day-1
These mentions, which gained over 92.9 positive mentions, led the topic to receive over 40,889,282 social media reach and 3,101,690 non-social media reach.
Top Posts (Facebook-concentrated)
In terms of top posts, the top post for Simbang Gabi was a Facebook post from Hogwarts Memes, featuring a meme that talks about attending masses, which received a 15,949.9 engagement score.
This was followed by another post from 100% Katolikong Pinoy, which featured a call from the religious group to pray for good health during “Simbang Gabi.” This post yielded a total of 13,411.1 engagement score.
The third most engaging post for Simbang Gabi was a reel from celebrity influencer Alex Gonzaga dancing to the tune of a popular Christmas song, yielding a total engagement score of 8,754.7.
