On May 26, 2025, the Metropolitan Manila Development Authority (MMDA) re-implemented the No Contact Apprehension Policy (NCAP) on major Metro Manila roads. This raised concerns among motorists, mainly due to the use of CCTV cameras, which may lead to errors in identifying violators.
Given the relevance of the policy, Capstone-Intel Corporation conducted a social media scan from May 25 to June 18, 2025.
During this period, 1,355 related posts were recorded. These posts received 280,370 comments, 142,227 shares, and 790,537 reactions, with a total engagement score of 249,317.701.
The top 10 most engaged posts came mostly from news outlets and government officials. These focused on key NCAP issues such as the number of violations and traffic guidelines.
Popular examples include Colonel Bonifacio Laqui Bosita’s “Serbisyo ba ito o Negosyo?” statement, MMDA’s clarification on exemptions for emergencies, and public reminders for violators.
Here’s how people reacted to the posts:
Haha – 368,176 (46.6%)
Like – 330,761 (41.8%)
Heart – 58,893 (7.4%)
Angry – 20,265 (2.6%)
Wow – 6,633 (0.8%)
Sad – 5,807 (0.7%)
Most reactions were “Haha” and “Like,” which may indicate that Facebook users are neutral to the news, or do not take NCAP seriously.
Given the social media engagement received, the MMDA and related traffic enforcement bodies must work toward improving public trust by focusing on transparency, fairness, and clarity, all of which are crucial for the widespread acceptance of their automated system.
A grievance mechanism should also be available, including how to file complaints, ask questions, and clear your name if wrongly accused.
Prepared by:
Astrologo, Ericka
Biadora, Audrey Nichelle
Mosquera, Rizal Elias
Raro, Mark John
Taganguin, Christine
