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Who’s Winning the Social Media Battle in PBB Collab?

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Capstone-Intel C

Pinoy Big Brother (PBB), the country’s longest-running reality show, is down to its final four duos, and fans are more active than ever as the Big Night draws near.

Now on its 18th season (and third celebrity edition), PBB continues to air across major networks like ABS-CBN, GMA, and TV5. But aside from what’s happening inside the house, the action is just as intense online.

After a string of evictions, four pairs are left standing: Azver (Az Martinez & River Joseph); Breka (Brent Manalo & Mika Salamanca); Chares (Charlie Fleming & Esnyr Ranollo); and Rawi (Ralph de Leon & Will Ashley).

To see who’s making the biggest waves online, analytics firm Capstone-Intel tracked Facebook activity from June 6 to July 1, 2025. In just over two weeks, online buzz grew fast. Posts jumped from 332 to 1,734 (422% increase); comments grew from 64,928 to 479,212 (638% increase); shares rose from 35,762 to 544,765 (1,423% increase); reactions went up from 857,343 to 11,174,287 (1,203% increase); and engagement scores increased by over 127,989.1 to 1,710,114.894 (1,236% increase).

Even with fan-favorite DustBia out of the running, public interest is clearly peaking, especially as the Big Night draws closer.

Two duos are standing out online. Breka is winning hearts, with posts full of “Love” reactions and strong support from fans. Chares has the highest number of total reactions. Their story as family breadwinners clearly hits home with viewers.

Azver is still making headlines, even though opinions about them are mixed. Whether people love them or not, they’re always being talked about, and that kind of attention matters.

Rawi, meanwhile, may not be making as much noise overall, but they’ve built a solid fanbase in pageant and influencer communities. That support might help them during the final vote.

Earlier online buzz was all about eviction nights and moments, like Dustbia’s charity task. But now, all eyes are on the Big Four, and the big question: Who will win it all?

In PBB, popularity isn’t just for show, it’s part of the game. With the public deciding who wins, social media support could be the clearest indicator of who will walk away as the Big Winner.

– Criselle Abejo, Shervey Loreta Cruz, Faith Loreen Gregorio, Ephraim Joseph Militante, Jessica Jewels Tanhueco

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