Research Guides for Philippine Organizations Practical research guides from Capstone-Intel, covering two things we do every day: social listening and survey and field research. New to social listening? Start with…
For brands, market research and social sciences industries, Focus Group Discussions (FGDs) stand as a cornerstone method for gathering qualitative data and insights. A focus…
Read Full Story →Better questions reveal the stories hidden behind the numbers.
Updated Oct 10, 2026 In the digital landscape, Social Media Monitoring is your organization’s frontline. While social listening looks at the “big picture” trends, monitoring…
IIn the world of digital strategy, “social media monitoring” and “social listening” are often used as synonyms. However, treating them as the same thing is…
Social listening is the two-step process of tracking digital conversations to understand what customers, constituents, and competitors are saying about your brand, industry, or specific…
In the Philippines, the word “Budol” has evolved from its dark origins into a badge of honor for the savvy shopper. Whether it’s a “holy…
Ethnographic research is a qualitative method used in social sciences to understand cultures and behaviors within specific groups or communities. Researchers immerse themselves in the…
The ability to extract valuable insights from vast amounts of information is a critical skill. Whether you’re a business professional, a researcher, or simply curious…
Quantitative research is a method of empirical investigation used to quantify data and analyze relationships among variables through statistical analysis. It aims to measure and…
In the digital age, where information is generated at an unprecedented pace, harnessing the power of data has become paramount for organizations seeking to make…
The methodological strategy of qualitative research uses non-numerical data to investigate and comprehend the complexity of social phenomena, human behavior, and experiences. To find…
