Research Guides for Philippine Organizations Practical research guides from Capstone-Intel, covering two things we do every day: social listening and survey and field research. New to social listening? Start with…
For brands, market research and social sciences industries, Focus Group Discussions (FGDs) stand as a cornerstone method for gathering qualitative data and insights. A focus…
Read Full Story →Better questions reveal the stories hidden behind the numbers.
In the contemporary digital landscape, social media has evolved into an integral facet of daily life, serving not only as a platform for interpersonal connection…
Data analytics is gaining prominence in the information and technology industry as a critical procedure for deriving valuable insights from unprocessed data. To put it…
Qualitative research is an approach of investigation that seeks to get a thorough understanding of how people act and the underlying causes that drive it.…
Social media has indeed pivoted and altered the way campaigns are presented for public consumption. It also advanced the audience’s awareness of a certain brand…
Research plays a crucial role for policymakers, organizations, and academic institutions to craft better policies that help enhance their performance and presence in their respective…
When designing survey questionnaires, it is important to carefully consider the common questions that are included. These questions serve as the backbone of the survey,…
A disclaimer for a survey is a statement that clarifies the purpose, scope, and limitations of the survey, as well as any potential risks or…
The history of surveys can be traced back to ancient civilizations where rulers and governments recognized the need to gather information about their territories and…
Including older generations in surveys is crucial for several reasons. We need to understand that older generations possess unique perspectives that can shed light on…
