Practical guides and research resources covering social intelligence, methodology, analysis, and digital behavior.
How We Track and Monitor an Issue Through Social Media Listening Capstone-Intel uses continuous social media listening to understand how an issue develops online. We…
Read Full Story →Better questions reveal the stories hidden behind the numbers.
Social media has indeed pivoted and altered the way campaigns are presented for public consumption. It also advanced the audience’s awareness of a certain brand…
Research plays a crucial role for policymakers, organizations, and academic institutions to craft better policies that help enhance their performance and presence in their respective…
When designing survey questionnaires, it is important to carefully consider the common questions that are included. These questions serve as the backbone of the survey,…
A disclaimer for a survey is a statement that clarifies the purpose, scope, and limitations of the survey, as well as any potential risks or…
Social listening refers to the process of monitoring and analyzing online conversations, specifically on social media platforms, to gain insights and understand the opinions, preferences,…
The history of surveys can be traced back to ancient civilizations where rulers and governments recognized the need to gather information about their territories and…
Including older generations in surveys is crucial for several reasons. We need to understand that older generations possess unique perspectives that can shed light on…
In today’s fast-paced world, businesses and organizations are constantly seeking ways to improve their products and services. One key aspect of this improvement process is…
When conducting a survey, it is important to use the appropriate terminology to accurately describe the individuals who are involved in the research process. The…
