Taylor Swift is widely regarded as one of the most esteemed singer-songwriters globally, with a considerable fan base even extending to the Philippines. Her every action elicits fervent responses from her devoted followers. To gauge her popularity and the public’s perception of her, Capstone-Intel Corporation conducted an analysis.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
Taylor Swift is an internationally renowned singer-songwriter who has captivated millions of fans with her heartfelt lyrics and catchy melodies.
Swift, whose real name is Taylor Alison Swift, was born on December 13, 1989, in Reading, Pennsylvania. She began her musical journey at a young age, learning to play the guitar and writing her own songs. Swift’s talent and dedication quickly caught the attention of the music industry, leading to her signing with Big Machine Records at the age of 15.
Throughout her career, Taylor Swift has won numerous awards, including 11 Grammy Awards (and 42 Grammy nominations). She is known for her catchy pop-infused country music, which has evolved over the years to incorporate elements of pop and synth-pop. Swift’s ability to connect with her audience through her heartfelt and relatable lyrics has endeared her to millions of fans around the world.
In addition to her musical achievements, Swift is also a philanthropist and activist. She has used her platform to advocate for various causes, including education, disaster relief, and gender equality. Swift has often been praised for her generosity and willingness to lend her voice and resources to those in need.
Swift’s immense popularity spans across the globe, and these are various compelling reasons that contribute to her widespread appeal.
Methodology
The analysis conducted from November 28, 2022 to November 28, 2023 focused on the keyword “Taylor Swift” and utilized publicly available Facebook data from the Philippines. A research agency employed its social listening tools to analyze publicly accessible Facebook pages. It is important to note that no specific demographic information or personal data was collected or monitored during this study.
Reaction distribution
The following analysis pertains to the keyword “Taylor Swift” and is based on publicly available Facebook data from the Philippines. The total count of reactions for this keyword is 30,613,948, comprised of 15,049,147 (49.20%) Love, 10,578,344 (34.60%) Likes, 3,569,839 (11.70%) Haha, 496,404 (1.60%) Wow, 908,286 (3.00%) Sad, and 12,213 (0.10%) Angry reactions.
Top post
The top three most engaging stories contain posts related to Taylor Swift from Facebook pages of influencers and news agencies.
From the post of Inquirer.net, that inform Taylor Swift has reportedly broken up with her boyfriend Joe Alwyn has received 113,191 (81.70%) Sad, 12,859 (9.30%) Like, 10,928 (7.90%) Wow, 691 (0.50%) Haha, 533 (0.40%) Love, and 293 (0.20%) Angry reactions.
The highest post was shared by Christian Antolin and it revolves around a comedic perspective on Swift’s decision not to perform a concert in the Philippines. This post has received overwhelmingly positive feedback, with 405527 (98.3%) Haha, 5,783 (1.40%) Likes, 961 (0.20%) Love, 189 (0.00%) Wow, 114 (0.00%) Sad, and 12 (0.00%) Angry.
The third highest post was from Philippine Star discussed the breakup of Swift with her boyfriend. It garnered a total of 120,273 (88.20%) Sad reactions, 12,237 (9.00%) Likes, 2,353 (1.70%) Wow reactions, 770 (0.60%) Haha reactions, 446 (0.30%) Love reactions, and 274 (0.20%) Angry reactions.
