From 14 October 2025 to 28 October 2026, Capstone Sigma monitored public Facebook pages that mention Indigenous Peoples (IPs) from October 14, 2025 to October 28, 2026. This aims to give government agencies and IP related organizations a baseline for planning programs and public messaging and for tracking progress toward 2030. The brief first sets out how public pages talk about IPs and identifies the issues, sources, and posts that drive volume and engagement (Section 1). It then examines how posts frame IPs, whether as beneficiaries, as parties to conflict, or as rights-holders and partners (Section 2), and flags the issues agencies should monitor (Section 3). It closes by relating the findings to this year’s theme and recommending storylines and narratives that agencies can use through 2030 (Section 4).