From September 15, 2025 to September 15, 2026, peace communication on Philippine Facebook covered more than security alone. The conversation also included reintegration, development, peace agreements, education, reconciliation, community participation, and local governance. The one-year baseline shows that audiences responded most strongly when peace was presented through clear actions, real people, and visible results, rather than through broad institutional messages alone.
This kind of one-year baseline is a direct result of ongoing peace communication social listening in the Philippines — continuous monitoring, not a one-time snapshot. See how a study like this comes together in our Social Listening Services.
Audience attention was especially strong around reintegration, conflict prevention, and peace education. Together, these themes generated 79.5% of engagement from only 21.8% of posts, showing that a relatively small share of outcome-focused stories shaped much of the visible conversation. Reintegration alone accounted for 43.8% of engagement, while general peace advocacy produced the largest share of posts but only 7.2% of engagement.
Reaction patterns also point to a generally affirmative tone around many peace-related stories, although they should not be treated as a direct measure of public approval. Of the 189,357 Facebook reactions recorded, Like accounted for 83.5% and Love for 13.4%, or 96.9% combined. Haha and Sad each remained below 2%, while Angry and Wow each accounted for only 0.1%. These patterns suggest that stories showing concrete peace outcomes attracted recognition and positive-style engagement, but the meaning of each reaction still depends on the content of the post.
Curious what a dominant reaction actually signals? See our full field guide to what Facebook reaction types mean — this study’s 83.5% Like / 13.4% Love split is a genuinely different pattern from the Haha-dominant results we’ve found on economic and institutional topics.
For communication, the findings point to a simple direction: show what changed, who benefited, why it matters, and how the result contributes to longer-term peace. Security, reintegration, development, agreements, education, and participation can be communicated more clearly when audiences can see how these parts connect to people and communities. This provides a practical baseline for Peace Consciousness Month 2026 and for future monitoring of how peace is understood online.
To read more about the main peace-building narratives, sentiment signals, institutional communication, and recommended communication approaches, continue to the full research brief below.